Viral Research & Analysis (free)
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Email Viral Seeding Versus Guerrilla Viral Seeding
A look at how these different methods affect the longevity of a viral campaign
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Why Marketers Use Viral Marketing
Research highlighting marketers' perceptions of viral strengths and capabilities
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How Users Share Viral Content Online
Some statistics on how people share and interact with virals
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Metrics Which Viral Marketers Are Measuring
How has the way we measure viral success changed over the years?
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Social Networking Breakdown
The who's who of social networking
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Targeted Viral Seeding Versus General Viral Seeding
Two different methods: Two different outcomes
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The Effectiveness of Different Viral Materials
What viral formats work, how well and why?
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The Impact of Viral Marketing on SEO
How to effectively harness the SEO benefits of a viral campaign
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Viral Campaign Goals
What are marketers trying to achieve with viral marketing?
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The Impact of Branding on Virals
An interesting look at the ways in which people react to branded virals
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The Real Viral Effect
People usually think of viral in terms of an exponential curve. This research shows what the real viral effect looks like.
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How Influencers and Non-Influencers Engage With Media / Advertising
Influencers are the ideal target for a viral campaign. They are actively embrace new media forms and are likely to generate buzz about a campaign.
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Blogging is bringing new voices to the online world. Some blog to exercise their creative muscles, others want to motivate or influence others.
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Profiles & strategy top tips for the key social networking sites.
White Papers
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21 Common Viral Marketing Mistakes
The classic guide to the do's and don'ts of viral marketing
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AdTech London 2006
A Powerpoint presentation by Rubber Republic's Chris Quigley on insights into viral marketing campaigns, from AdTech 2006. Insights into viral marketing campaigns and recent trends and metrics.
