Get your viral campaign seen

Viral seeding: the basics

Viral seeding is the equivalent of media buying and planning in mainstream advertising. The main difference is that much of the placement on key websites / blogs can be free, therefore massively reducing the cost of launching a campaign.

How do I put together a plan?

We plan most of our campaigns using a four-part methodology:

So where can I seed my viral campaign?

There are two main routes to executing a viral seeding campaign:

• Natural viral seeding placement: this is placing the virals into relevant blogs, aggregators, portals and community sites. Natural viral seeding is free / low cost to place.
• Media placement: this is paying for advertorial or placement within key influencers portals / community sites / newsletters. There are a number of key influencer sites that provide this service. For a full list contact us.

London:

Bristol:

Viral Manager is brought to you by the lovely people at Rubber Republic, and has been designed to let brands and agencies manage viral campaigns end-to-end. If you need specific creative, consultancy, viral seeding or viral tracking, get in touch.