Collection · 17 examples

Easter marketing ideas

Easter campaigns that went beyond a discount: egg hunts, odd flavours, giant eggs and useful gestures. Grouped by tactic, with a one-line version for your brand.

17examples
6formats to copy
1with stated results
2small-budget ideas
Format
Budget
Showing 17 examples
Small budget
Doable with a small team, gifting or a simple partner swap.
Mid budget
Needs a paid creator, some production or a co-branded product run.
Big budget
Celebrity fees, TV airtime or a large custom build.

Budget is our estimate of what it would take to run the same idea yourself, not what the brand spent.

The limited product or merch drop

5 examples

What it isA strange, limited product or piece of merch that only makes sense for this brand.
Why it worksAn odd product is a headline and a photo in one, and scarcity makes people act.
Template: The limited product or merch drop
Product: [YOUR PRODUCT] as a [SNACK / GARMENT / OBJECT]
Why: ties to [A HABIT / JOKE / ANNOYANCE]
Run: [NUMBER] units
Assets: 3 photos and a 10-second video

Budget: Small to mid.

2026TorresFood & drink

The Crisp Egg

Retail exclusive

A milk-chocolate Easter egg studded with salted crisps, sold exclusively at Selfridges.

Copy this Mix a seasonal favourite with your product and sell it through one famous shop.
Why it spread

A strange flavour combo people want to try and talk about, timed to a gifting season. Source

Mid budget
2025Domino'sFood & drink

The garlic and herb Easter egg

Product

Domino's launched a garlic and herb Easter egg, mixing its cult dip with chocolate.

Copy this Make an Easter egg in your brand's signature (and least chocolatey) flavour.
Why it spread

An absurd flavour mash-up at Easter gets people talking and tasting. Source

Mid budget
2022IKEARetail & CPG

The flat-pack bunny

Product

IKEA released a build-your-own chocolate Easter bunny, in flat-pack style.

Copy this Make your seasonal treat in the style of your best-known product.
Why it spread

The brand's most famous quirk applied to chocolate is instantly recognisable. Source

Mid budget
2016CarlsbergFood & drink

Beer chocolate bars

Pop-up

At Easter, Carlsberg made chocolate bars to make sure people were thinking about beer as much as chocolate.

Copy this Make a version of the season's hero product (eggs, chocolate) in your brand's style.
Why it spread

Joining a rival category's season with your own twist gets you into the conversation. Source

Mid budget
2015Marmite x Pot NoodleFood & drink

Marmite and Pot Noodle eggs

Product

Marmite and Pot Noodle flavoured Easter eggs went on sale in the UK.

Copy this Launch an Easter egg in a flavour nobody would expect from your brand.
Why it spread

An odd flavour at Easter is a headline in itself. Source

Mid budget

The stunt

4 examples

What it isA one-off act in public, or online, that makes people stop and film.
Why it worksA surprising act is a story in itself, and the video travels further than the stunt.
Template: The stunt
Act: [WHAT YOU DO] in [PUBLIC PLACE / LIVE MOMENT]
Twist: the one thing people will repeat
Proof: why it fits your product
Capture: film it properly and send to press the same day

Budget: Mid to big.

2025CadburyFood & drink

The world's largest Creme Egg

PR

Cadbury revealed a three-foot Creme Egg, as heavy as a newborn horse.

Copy this Make a record-breaking version of your seasonal bestseller.
Why it spread

A giant version of a seasonal icon is an instant photo and headline. Source

Mid budget
2022CadburyFood & drink

£10,000 Creme Eggs

In-store

Cadbury hid 146 special Creme Eggs in UK shops, each worth up to £10,000 to whoever found one.

Copy this Hide a few winning packs of your product in stores and let people hunt.
Why it spread

A treasure hunt turns buying the product into a game. Source

Big budget
2016Cadbury Dairy MilkFood & drink

The Loch Ness eggs

Installation

Cadbury started its Easter campaign with three giant eggs placed like the humps of the Loch Ness monster.

Copy this Recreate a famous myth or landmark using your seasonal product.
Why it spread

A famous myth recreated with your product gets photographed. Source

Big budget
2013The Happy Egg CoFood & drink

The live chick stream

Livestream

The Happy Egg Co streamed chicks hatching live on Google Hangouts at Easter.

Copy this Livestream something slow and gentle linked to your product, and let people check in.
Why it spread

A live, gentle event people check in on fits the brand and the season. Source

Small budget

The crisis turned story

2 examples

What it isSomething goes wrong, and the brand responds in a way people want to follow.
Why it worksHonesty and humour are rare in a crisis, so they get covered.
Template: The crisis turned story
What happened: stated plainly
Response: within hours, in your brand's voice
Follow-up: what you do next, in public
Rule: never joke about harm to people

Budget: Mostly small.

2026KitKatFood & drink

The KitKat Heist

PR + social

When a truck carrying 12 tonnes of KitKats was stolen a week before Easter, KitKat publicised the theft and asked the public to help find it.

Result Won the PR Grand Prix at Cannes Lions.

Copy this If something bad happens to your stock, make the public part of the story instead of hiding it.
Why it spread

It turned bad news into a story people wanted to follow, instead of hiding it. Source

Small budget
2026KitKat CanadaFood & drink

The Easter convoy

Stunt

After more than 12 tonnes of chocolate were stolen, KitKat Canada staged an escorted delivery convoy through Toronto at Easter.

Copy this If something goes wrong in public, stage a playful follow-up that makes it your story.
Why it spread

Turning bad news into a playful stunt keeps the story going in the brand's favour. Source

Mid budget

The collab

2 examples

What it isTwo brands, or a brand and a famous person, make one thing together.
Why it worksTwo audiences hear about it at once, and the pairing is the hook.
Template: The collab
Partner: [BRAND / PERSON] with an obvious link to you
Thing: one product, ad or event you make together
Run: limited
Launch: both post the same day

Budget: Small to mid.

2024Morrisons x WarburtonsRetail & CPG

Ask for Ellen

In-store

Morrisons and Warburtons offered families free crumpets during the Easter holidays, when school meals stop.

Copy this Offer a free, useful item during the school holidays, with a partner.
Why it spread

A simple, useful gesture at a hard time makes both brands look generous. Source

Mid budget
2023Subway x CadburyFood & drink

The Creme Egg sandwich

Menu item

Subway and Cadbury launched a limited SubMelt sandwich made with Creme Egg.

Copy this Put an Easter treat into your menu in the strangest way that still tastes good.
Why it spread

A sweet-savoury oddity is something people try once to post about. Source

Mid budget

More ideas

2 examples

What it isOne-off ideas that don't fit the groups above.
Why it worksEach one shows a different way into the same moment.
Template: More ideas
Idea: [WHAT YOU'LL DO]
Why it fits: [LINK TO YOUR PRODUCT]
Where: [CHANNEL / PLACE]
When: [DATE / MOMENT]

Budget: Varies.

2016Co-opRetail & CPG

The good egg hunt

Hidden camera

The Co-op used hidden cameras to find and reward people doing good deeds at Easter.

Copy this Reward real people for small good deeds, filmed with their permission.
Why it spread

Rewarding kindness on camera is warm and shareable. Source

Mid budget
2013TescoRetail & CPG

Find The Eggs

Online game

Tesco ran an online Easter egg hunt on Google Maps.

Copy this Run a digital Easter egg hunt across a map or your website.
Why it spread

A digital hunt lets everyone play, not just people near a store. Source

Mid budget

How to use these ideas

  1. Choose between a hunt, a product or a gesture.
  2. Make it specific to your brand, not generic Easter imagery.
  3. Launch two to four weeks before Easter.
  4. Give press a photo: a giant egg, an odd flavour, a hidden prize.
  5. Report winners or results afterwards.

Launching an Easter product?PRpackage.com gets products into creators' hands before the season.

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Easter Marketing Ideas: FAQ

What are some creative Easter marketing ideas?

Run an egg hunt (in store, online or across a city), launch an Easter egg in an unexpected flavour, or make a giant version of your seasonal product.

How do non-food brands do Easter marketing?

Make your seasonal treat in the style of your best-known product, like IKEA's flat-pack chocolate bunny, or offer something useful during the school holidays.

When should Easter campaigns launch?

Two to four weeks before Easter weekend, when people start buying eggs and planning holidays.

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